Promotion of the site to the top of Yandex and google without investment in advertising
To create your own site, and place it on hosting – this is only the very beginning and the easiest. One of the most difficult tasks is to promote the site to the top of Yandex and other search engines. At this stage, you may encounter many problems, some of which may be fatal for the site. But first things first.
Optimization and website promotion – is it?
To begin with, let’s deal with the fact, what is the optimization and promotion of sites? This is a set of works and activities, which are combined under one acronym SEO. They are divided into internal SEO (optimization) and external (promotion). In our web studio we firmly believe that a correct website should be initially designed so that it is possible to apply both external and internal SEO without any problems. The best selling websites created by us, only in this way are developed by us. Without the right adjustments at all stages of the construction of absolutely any site, its further promotion in the network is virtually impossible.
Let’s take the example of a website made by a freelancer or novice web studio, consider what will need to do to keep the site in the leading positions in search engines. So, before you start promoting the site in search engines, will need to carry out its internal optimization. It is necessary to do such works as: technical optimization of the site with elimination of all mistakes and defects, content optimization, followed by SEO-copywriting (filling the site with information indexed by search engines), conversion optimization and SEO-analytics.
Essentially, you will need to rework the entire structure of the site and make sure that search engines do not turn their backs on your site, and SEO promotion is finally possible. When we develop websites of any kind, this set of measures we do initially, and they are already included in the cost of our website development services. If this is not taken care of in advance, later it may turn out to be cheaper to make a new site than to completely rework the old one, which is full of mistakes. Once all internal activities are carried out, you can take up the search engine promotion of the site.
You have to do everything right the first time
To successfully promote your site in Yandex and other search engines should be engaged in the following: managing the reputation of the company and link building, local and regional (if your business goes beyond your region) promotion, as well as marketing in social networks. Since we are not only a website development studio, but also a website promotion agency, we know exactly how to perform this complex of works qualitatively to achieve the result you want. Freelancers and studios, which do not provide such services, will not be able to help you in this. If they take on such a job, think about how much time it will take them and how many defects there may be, because they don’t have the necessary knowledge and experience. We are engaged in such things not for the first year, and are constantly improving the skills of our employees. Therefore, in our work we use the latest technology and we are always aware of the latest requirements which are put forward by search engines to websites.
Another pitfall that you can run into outside of our studio – poor quality services. Let’s go back to our example. If suddenly you are lucky enough to find a website promotion, the cost of which is 2-2.5 times lower than that of other studios in general, and the guaranteed terms of getting your site into the top no more than 3 months, you can be congratulated, you have met with black optimizers. They will lift your site to the top of search results, but your joy will not last long. The fact that, these days, search engines rather skillfully and quickly recognize the methods of “black” promotion and impose sanctions, or even block such sites. Sometimes it even happens that there is no way to get the site out of blocking mode.
Don’t skimp on your business
What is the conclusion we came to? You decided to save money and ordered your site from a freelancer. He made it to you and took for the work is relatively small money. The system to promote the site he is not familiar, so you found a “black” optimizers, who for little money and in the shortest possible time to display your site in the leaders of search results. You are detected and blocked without the right to rehabilitation. Money and time wasted, as customers leave you for competitors and your profits fall.
The second scenario: the site you made a freelancer, but his promotion you have turned to our agency. We have found a lot of shortcomings that need to be addressed to move the site to the top did not stand still. While the work on the restructuring of the site, lost time and quality promotion is not obtained. In addition, the revisions that were not taken into account initially may require additional finances. As a result, you have saved money on the creation of the site, but you had to invest heavily in site optimization and subsequent advertising, and you have been waiting for correction of all errors. Here at least you can not be afraid of penalties, but the minuses of the long promotion will be reflected vividly in the absence of growth in profits.
Finally, the last scenario: you have ordered a website promotion and optimization in our team. We agreed on all your tasks and began to develop the site, initially creating it so that it can promote itself, using its development algorithms for this as in the code, and in selling and thought-out design. It is important not only to make it right, but also not to lose the customer already on the site, and for this is responsible marketing approach in design. After getting it up and running, our specialists conduct analytics and pull up those parameters, the results of which seem to them to be weak. After achieving the desired results, the site goes into maintenance mode, in which you do not spend money to pay for the promotion, but only occasionally turn to hold the positions achieved, preventing “creep” down the search results. Compared with the first option costs a little more money, but at a distance is a huge savings in budget and time!
What is the benefit of creating a project “geared” to promote the site in the top Yandex initially?