Creating illustrations
Developing illustrations in modern advertising
At first glance, it seems that designing and creating illustrations in the advertising business does not play a particularly important role. Nevertheless, advertising, illustration and marketing are not separated from each other. And we are not talking about street advertising, posters and signs. Graphic illustrations are used in the production of cartoon advertising, which has recently found its second breath, and for good reason..
Drawing characters to draw attention to the product
“Well, wait a minute!” as advertising of the past. In fact, this type of advertising has been known since the days of the USSR. Even the famous cartoon “Well, wait a minute!” originally was nothing more than an advertisement for a video camera and only, then turned into entertainment. But maybe that’s just because the consumer was not so demanding back then? Why is it necessary to create illustrations, when a video recording gives much more possibilities?
Actually, the answer is in psychology, or rather in the human associative logic. For example, you watch an advertisement for some product, instinctively trying the images shown in it on yourself. If the main character in the video associates with you without causing dissonance, then the product seems more attractive to you, and you want to buy it. And if it does not? The customer can reject the product simply because he does not like the character. Competent creation of the characters of illustrations allows you to avoid this, for example, by making the main character both attractive and as abstract as possible.
In this case, the consumer’s imagination itself will finish drawing the image, trying it on itself. And if the designer-illustrator did his best, the heroine of your commercial will feel not only the blonde, who thought that she looks like an actress from the commercial, and decided that in connection with the similarity of your cosmetics is also suitable for her, but also any other girl. After all, a painted image is abstract.
Creating illustrations on behalf of the client
However, the process of creating an illustration is no less complex and painstaking than creating classic video content. The styles of illustrations in graphic design are far from unambiguous. Creating graphic illustrations requires an individual creative approach. So creating a vector illustration will provide the above-mentioned effect of merging with the character, resulting in an increase in sales, the art illustration will create a bright memorable image. A professional graphic designer, whose illustration combines all the subtleties of psychology, marketing and the ability to create high-quality graphics, is one of the most valuable employees in the advertising business. The designer-illustrator whose services we offer you will prepare sketches, discuss with you the peculiarities of your goods and create a unique content, the quality of which will be obvious. In order to appreciate all the advantages of graphic advertising you just need to order an illustration.
