Catalog design
Catalog design is not as easy as you think
Catalog design is such a thing that cannot be treated negligently. That is why an unsightly appearance paired with low-quality paper is simply not acceptable. The design of printed publications is not made to tick, but to attract the target audience. This is another tool for the presentation of the company and its products. Catalog design will affect the sales, and on the reputation of the company among consumers.
Making the right choice of catalog
A corporate magazine has to balance on a very fine line between art and craft, which is why it should be developed by professionals. However, even they can be difficult to adhere to all the rules during their work. Catalogs are divided into three types: informational, advertising or exhibition, and each has its own rules and regulations. Add to this the requirements on the part of the customer, and you get a very responsible and difficult work of a catalog designer.
For the customer, it is important to define exactly what should be the purpose of the catalog. The designer should also try to find a compromise with the customer if his requirements are too stringent, or they do not fit the desired type of catalog. So, the tasks assigned to the catalog, the development of which is at the initial stage, may be as follows:
- Presentation and information.
These directories of large firms create a certain image. They introduce people to the production capacity of the corporation, as well as with products that are otherwise difficult to demonstrate to the consumer;
- Marketing.
These tasks are solved by small catalogs, which are issued in conjunction with various promotions. Such publications, as a rule, are periodic and are issued continuously at certain intervals;
- Introductory.
In such catalogs companies present their goods in all their glory. They should provide all the necessary information about the goods and attract the reader’s attention to them, so that his interest will induce him to commit a targeted action. In this case, a purchase.
Some rules in designing a catalog
When a customer leafs through a product catalog, the design is his guide and assistant in the choice. Achieve easy to find the necessary information, the right colors and fonts are not always very easy. One thing when it comes to the catalog on a few pages and a completely different job is carried out for catalogs on a few dozen pages.
Avoid being overloaded with information, but be concise enough so that all the necessary information was in the publication. Do not dazzle with bright hues, but do not go to the gloomy tones. Do not make the font too large, but do not force the reader to examine the necessary data with a magnifying glass. These are just some of the challenges for the designer. After everything is done, you will need to put it all on the pages of the product itself. The task, to be frank, not easy. However, the directory, the layout is done in bad faith, you can immediately send it to a long shelf at the warehouse regardless of how many copies it was released.
If you want to get a high quality catalog design, we are happy to offer you the services of a professional designer who has not a little experience in this business and will not miss a single detail in his work.
