Branding design
Branding or when advertising becomes the art of management
If the engine of commerce is advertising, then quality branding is the startup of the perpetual engine for any business. Every businessman knows that money should work by generating income. But only a few think about turning advertising from an expense item into a revenue generating tool.
Convenient branding of the project.
And for this it is not necessary to be engaged in the advertising business as such. The secret is to correctly implement the branding of the project, as many large companies have done. Yes it required a considerable budget and tremendous work in many areas, ranging from psychology to design, but now even the name of these companies serves as advertising. For example, the word Samsung written on the product is associated with a huge number of people with high quality electronics, and “McDonald’s” with fast food.
The development of branding is a time-consuming process, which includes many steps. Branding a product begins with determining the target audience, its consumption, that is, even the stage of production.
Having defined the target audience, it is necessary to analyze the psychological associative patterns of thinking of the social group, for which the product is intended. Having made a list of concepts, causing a positive psycho-emotional response from the buyer, you should develop an image-legend of your products, including the design, branding should, if possible, affect all facets of the client’s perception. It can be visual on the basis of color and image associations, sound in the form of melodies and simply pleasant sounds, tactile when touching the product or something related to it, and so on.
Psychology always and everywhere.
Do not forget about creating psychological feedback as well. For its implementation, too, should be used associations. For example, applying the slogan “grandma’s pastry” when advertising confectionery, you create an image of warmth, coziness, and the pleasant taste of homemade cheesecake. And later, being in a similar situation, the consumer remembers your products, sometimes automatically mixing and substituting concepts. This is the moment when the consumer himself, without realizing it, turns into your advertising poster.
But in no case you should not confuse product branding with banal aggressive advertising. Do not rush to do the auto branding without calculating the entire concept in detail.
Creating your own style, concept, individual marketing approach – all this is a laborious and painstaking process, which is better to trust professionals. Because mistakes here are fraught with not just the failure of the advertising company of the product, but also the collapse of the company. Branding of cars, design, slogans and advertising slogans must be part of the whole – the face of your company.
