Advertising Design
Printed forms of advertising to attract an audience
Advertising Design
In order to reach as many potential customers today are used various types of advertising on printed media. They can be divided into two types: cost-effective and presentation. You are familiar with them:
- flyers;
- flyers;
- brochures;
- booklets.
With their help, it is possible to convey information of all kinds to the customer in a short period of time. The release of new goods, the move of an old store or the opening of a new one, the beginning of a discount period, the start of new promotions, etc.
Advertising design and its subtleties
Do not be dismissive and underestimate their ability to benefit your business. Creative print design is a kind of advertising design, and advertising has always been the engine of commerce. Quality layout, printing which is made with all the necessary requirements, will delight customers and be able to convey to them the information they need. By the way, he will be able to do it much faster than other sources of information.
The easiest thing is with flyers and flyers. Flyer, the design of which is not required special, may be found in crowded places, or you have in the mailbox. Due to the fact that the leaflet design is not required, and to the quality of paper is not a special requirement, it’s a great field for experimentation. You can experiment and create a few templates, different in size and layout of the text. Of these, by experience you can set the most effective template for new products, discounts, promotions, etc.
What to choose?
On the next step is a booklet layout. It too is printed on a single sheet, as well as a leaflet. However, unlike the latter, it has one or two folds. Because of this booklet, the layout is not executed correctly will be even worse than the usual leaflet. If you plan to issue a booklet, its design should be elaborated much more carefully. Since it has a larger area, it can accommodate more information and decorate them with images. Nevertheless, all this should be placed concisely and logically on a sheet of paper. By the way, it is also worth looking at and not using the cheapest option. Thanks to its shape booklet looks more solid. Thus, a well designed booklet on high quality paper not only makes you advertising and attracts customers, but also causes positive emotions about your company. Therefore, such an important thing as booklet design should be in the hands of a professional.
If you have goals for which it is too expensive and impractical to produce a catalog, and booklets will not be enough even with five curves, your choice is a brochure. It can be called a small book or a small catalog. Because of this, their preparation for printing passes the same rules and standards as the development of catalogs. When you have a brochure in your hands, its design should not resemble a booklet. Otherwise it will not fulfill its functions 100%.
