The development of company logo design lies in the details
A company that has goals to succeed and be recognized in the market should be well aware that logo design development is a confident step in that direction. Modern logo design is an integral part of corporate identity. With its help you are perceived by surrounding people, among which there are possible clients, sponsors, investors, partners, etc.
In designing a logo we use our experience and special knowledge of marketing and neuromarketing in design, understanding of the advertising market and simply good taste to represent your business with dignity. It’s a sure-fire method to increase your company’s competitiveness.
A cool logo for everyone
If you saw a cool logo somewhere, it probably belonged to one of the following three groups.
Typeface logo
To design a logo like this, only fonts and nothing else are used. Oddly enough, but this makes it more difficult to create a logo design. On the one hand there is a large selection of all sorts of fonts, but on the other hand should choose one that does not bother the eye. Also, it is necessary to try not to use fonts that were noticed in competitors, and to make the logo capacious and simple at the same time.
A figurative logo
For this type will need to develop a graphic design logo, as it does not have fonts at all. Instead, they use an image, a symbol, a memorable character, etc. In this case, it will take a little more time and effort on the part of the company to get people to recognize the image. However, Mercedes, Android, Audi, and other companies have succeeded.
Collective Logo
This group is by far the most popular. This trademark design combines both a graphic image and a typographic company name. The difficulty of this type is that you need to develop a logo design so that it can be used as a variety of combinations of images with text, and simply as an image without the name of the company. True, this is not always required.
Logo design – it’s a team effort
The corporate logo, the development of which is carried out not by one employee of the studio, and the team, must comply with some rules. It should be minimalistic, but it should be noticeable and attract attention. It should evoke positive emotions, but not dazzle with effects and a lot of colors. Finally, the creation of logo design should be repulsed by the fact that it will be used on different media from leaflets and brochures, to posters and billboards.
Order a logo design can also those companies whose logo design was not made professionally at the beginning of their activities. Producing a restyling, order a logo should already have a professional team. In doing so, there is no need to reinvent the wheel. If your original logo is well-liked by consumers and you are already recognized for it, you can redesign it to meet the demands of the modern market. If the old logo did not have the desired effect on the target audience, you should think about a radical change in corporate identity.
