Brand design
The market economy implies brand design.
In the days before the 90’s nobody knew about brand design, because nobody needed it. In the framework of a planned economy and in the absence of competition, everyone already knew which bottle contained milk and which bottle contained kefir. Moreover, this knowledge was relevant throughout the former Soviet Union. After the transition to a market economy system, many companies needed to develop a brand design. But it was quite difficult to do so, because in those days the brand designer was something like an alien from outer space.
The brand of the company and its products to the consumer
In today’s reality to develop a brand project their services to you offer the best design studio. And although many people already know exactly what they need to create a project design, but do not always understand what it is and why they need it. Brand development includes several components:
- corporate identity;
- logo;
- label and packaging;
- Design of the company’s website.
Depending on the scale of the company and its field of activity, other elements may be added: corporate uniforms, branded cars, airplanes, etc.
Proper brand development is only a plus
Such comprehensive brand development allows you to stand out from your competitors and attract the attention of the consumer. But these are not the only tasks for which brand building is used, it will also help you:
- reduce advertising costs;
- increase recognition of the company and its products;
- impress a potential customer;
- Quality design for brand of company creates a positive attitude from the target audience;
- visual design of brands promote customer loyalty.
Brand creation for each company is unique. Nevertheless, the development of design must meet some common requirements the same for all products:
- The brand must be appealing;
- Consumers should remember it easily;
- graphic design the brand should look clear everywhere (on a box of matches, on a leaflet, on a large billboard, etc.);
- Creating design should take into account the characteristics of the product.
As you can see, it is quite difficult to make a quality design. That’s why whether you need personal brand simbol, clothing brand or design simbol of goods of other groups, for the result of high-class it is better to resort to the services of a design studio of brands.
